With all the news around recently, I’ve been thinking about the subject of honesty. Don’t worry, I’m not about to start talking about £800 rolls of wallpaper, flat refurbishments or who paid for what and when. I’m not even talking about the dishonesty of those who try and break into people’s houses and create the need for locksmiths. Rather, I’m looking closer to home at locksmiths themselves, or rather those who claim to be, and how they can tarnish the profession.
If you have a sudden need for a Rotherham locksmith, and don’t already have the details of a trusted one, what is your first port of call? I’ll put good money on it being Google. And why not… it’s the obvious place to look. You put in your search term and, at the top of the results – with the letters Ad next to them, are paid search results from companies that give Google money in order to get their company near the top. Below these are then the most popular or useful results, hopefully I’ll be there near the top if you’re searching locally, but to get to these you have to scroll past the sponsored sites.