One of my favourite British films is the 1983 comedy drama, Local Hero, directed by Bill Forsyth. If you haven’t seen it, I can tell you that it’s delightfully charming, and depicts the conflict between a local community in a small Scottish village, and a major international oil company who want to buy up land for a refinery. It stars Burt Lancaster and Peter Capaldi, amongst others, and the soundtrack was written by Mark Knopfler – the main theme is used by Newcastle United at every home game when the teams run out onto the pitch.
I was watching the film again recently and it got me thinking about the representation of the clash between local and international and how it relates to my own work. Now, shocking as it may seem, I’m not Burt Lancaster, so I’m firmly in the “local” category rather than the national or international conglomerate. However, I’m in an industry which encompasses both the local and the national. This can be illustrated through a simple web search for locksmiths. The results will include a mix of local and national results to choose from. Often the national firms will appear in the sponsored results because their marketing budgets are so much bigger. But which to choose?Continue Reading